Typographic Case Study 

Jacques Herzog and Pierre De Meuron were curious to know more about things that, although invisible to the naked eye are becoming extremely effective, and ultimately are responsible for things such as the shape, color, or physical stability of an object. Although their work is often intricate and complex, they appear more conventional and familiar at first glance. Herzog and De Meuron fuse tradition and given materials to reconstruct into new innovative designs, thus making familiarity a major compenent throughout the design process.

To mimic those natural materials and surrounding textures Herzog and De Meuron often use, black ink on white paper became the primary tools used throughout the design process.

Adobe Indesign

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