Typographic Case Study
Jacques Herzog and Pierre De Meuron were curious to know more about things that, although invisible to the naked eye are becoming extremely effective and that ultimately are responsible for such things as the shape, color, or physical stability of an object. Although their work is often intricate and complex, they appear more conventional and familiar at first glance. They fuse tradition and given materials to reconstruct into new innovative designs.
This body of work focuses on the importance of familiarity in Herzog and De Meurons work through typography.
1 book, 8 cards, 2 posters
The overall art direction for this project is simple and contemporary to mimic those natural materials and surrounding textures Herzog and De Meuron often use, which is why black ink on white paper is the main form of material and texture seen here. Overall completely inspired by their philosophy “familiarity of the new.”