PlayBuilders Hawaii Theater Company

Modular Ensemble - Selected Identity

PlayBuilders  is a roving, multi-ethnic ensemble of experienced theatre makers who wish, to create opportunities for effective communication and cultural exchange between the many diverse peoples of Hawaii.

The Identity Modular Ensemble stems from the importance of community and the ensemble of the theater to create the whole. This Identity is designed to incorporate all aspects of PlayBuilders in one design. A word list was composed of definitions and meanings that describe the importance of the playbuilders community and individual icons were created. Each icon represents a different aspect of the brands mission statement.

Adobe Indesign, Adobe Illustrator