This Must Be The Place
Book Release Campaign - ISLAA NYC
"This Must Be the Place: An Oral History of Latin American Artists in New York, 1965–1975" illustrates how Latin American and Latinx artists "made New York a creative mecca," shaping cultural production in the '60s and '70s.
Custom type carefully designed, inspired by Latin typography and art in the 60's - utilizing bold colors and warm tones placed on top of selected imagery from the book. These posters and flyers are assets used throughout social media, accompanied by text and quotes from the book in video format.