ABBEY DREW   SHE | HER

Graphic Designer, Creative Strategist, Visual Designer, Director, Up for almost anything.



Abbey Drew is a designer based in New York and California. She works with brands, artists and clients worldwide to apply strategic design solutions in the physical and digital realm. Having finished her Fine Arts of Design degree she began working alongside artists and brands worldwide. Combining experience in the fields of visual communication, design theory, and branding across a variety of diverse platforms. Demonstrating a more conceptual typographic approach, she offers services in the fields of design and communication by embracing the generative power of collaboration. Abbey is currently working as the graphic designer on the global brand team at ( MALIN+GOETZ).




︎︎︎ Email 
︎︎︎ Instagram
︎︎︎ Linkedin




Feel free to get in touch regarding new client work, design/strategy consultation, ideas, or collaboration proposals. Meetings can be arranged in person or online.

abbeykdrew@gmail.com




︎︎︎


ABBEY DREW   She/Her
Graphic Designer, Creative Strategist, Visual Designer, Director, Up for almost anything.



Abbey Drew is a designer based in New York and California. She works with brands, artists and clients worldwide to apply strategic design solutions in the physical and digital realm. Having finished her Fine Arts of Design degree she began working alongside artists and brands worldwide. Combining experience in the fields of visual communication, design theory, and branding across a variety of diverse platforms. 

Demonstrating a more conceptual typographic approach, she offers services in the fields of design and communication by embracing the generative power of collaboration. Abbey is currently working as a creative on the global brand team at (MALIN+GOETZ). 




Noteable Clients + Partnerships: The Institute for Studies on Latin American Art (ISLAA), A--Company, Larrie NYC, Daniel Arnold, UH ManoaMaison d'Amerique Latine

Feel free to get in touch regarding new client work, design/strategy consultation, ideas, or collaboration proposals. Meetings can be arranged in person or online.


abbeykdrew@gmail.com




(MALIN + GOETZ) Global Brand Design

Concept and execute designs for 360 marketing campaigns across all the global markets  (NYC, LDN + APAC). Includes brand amplifications, store window designs, campaign concepts, digital landing pages, social assets, pop-up trucks, in-store signage, lightboxes, wholesale signage, bounce back cards, merchandise and limited edition holiday packaging designs.


Full suite of campaign assets and extended brand portfolio available upon request.





2023-2024






 “INES BLUMENCWEIG: STRUCTURES SENSIBLES” | MAISON D’AMERIQUE LATINE, PARIS

“Inés Blumencweig: Structures sensibles” at Maison d'Amérique Latine, Paris. Photos by Tom Newton. Presents a selection of eleven major works by Blumencweig produced between 1961 and 1978.


Exhibition design includes wall type, outside banner, poster, invite flyer and social media assets. Inspired by Ines’s geometric cutouts of different materials in sculpture.  The shapes are placed systematically ontop of postcard images and portraits of the artist to balance the contrast between her work and her life.  

 

2022




S/S 2023 RUNWAY SHOW INVITE   |   A - - COMPANY

Digital invite designs for A- - Company’s Spring Summer 2023 Runway Show. Taking inspiration and showing admiration to their newest collection.


Includes printed and digital invitation. 

2022


JACQUES HERZOG + PIERRE DE MEURON   |   ARCHITECTONICS SET

Jacques Herzog and Pierre De Meuron were curious to know more about things that, although invisible to the naked eye are becoming extremely effective, and ultimately responsible for the shape, color, or physical stability of an object.

The design system emphasizes the idea of familiarity within new experiences. A unique numbering system is used to count each sentence ( Yes, all 219 of them) and direct the reader to a similar past or present phrase. Thus creating a familiar feeling, although an entirely new meaning and experience.

Includes 2 posters, 10 page accordion book, 8  cards and text retrieved from Pritzker Prize Award Site.
2021



THIS MUST BE THE PLACE”  POSTER DESIGN  |   ISLAA

Institute for Studies on Latin American Art ( ISLAA)

Poster Designs and custom type for This Must Be The Place Book Campaign opening event. Utilizing shapes, colors and inspiration from Latinx art in the 60s and 70s.
2022



SS 2023 PROGRAM OVERIVIEW   |   ISLAA 

2022 Program Overview. Incorporating new projects and updating existing project copy & images.
2022



DANIEL ARNOLD EXHIBITION DESIGN   |   LARRIE NYC

Arnold's commitment to photographing his own environments and ability to capture synchronistic moments, uncanny juxtapositions, and heartbeat expressions is the inspiration behind the identity of the exhibition. Candid note-taking style typography was used throughout the identity, in contrast to the images where there is no real arrangement and direction for dramatic effect.


Includes bi-fold Brochure, 3 postcards and social media assets.
2022



IRIS VAN HERPEN   |   HONOLULU MUSEUM OF ART

Iris Van Herpen is known for her artistry and innovation by using 3D printing techniques and intricate details created through natural and scientific elements. Utilizing traditional haute couture methods and contemporary technology she quickly rose to popularity and constantly stuns the public eye with her hypnotic and futuristic designs.

Symbiosis is a concept exhibition at the Honolulu Museum of Art exhibiting works by Iris Van Herpen. The exhibition displays 3 collections where Van Herpen observes complex designs and patterns created when elements of nature merge together. The design system mimics 3D elements by using cutouts and organic shapes  fused together by nature and technology.
2020



BRAND + PACKAGING DESIGN   |   PIGMENT JUICE CO.

Co-founded and designed startup company - Pigment Juice Co. based in Honolulu, Hawaii.

Includes product design, packaging design, web design and social media assets.

2019-2021






EDITORIAL TYPE DESIGN   |   FILLE

Editorial type exploration and layout.



2021



PLAYBUILDERS IDENTITY   |   HAWAI’I THEATER CO.

PlayBuilders is a roving, multi-ethnic ensemble of experienced theatre makers who wish, to create opportunities for effective communication and cultural exchange between the many diverse people of Hawaii.

The Identity Modular Ensemble stems from the importance of community and the ensemble of the theater to create the whole. The identity is designed to incorporate all aspects of PlayBuilders into one modular design through branded icons.

2021